St Dunstan's

This DM campaign, from agency TDA for client St Dunstan's, a UK armed forces charity, won bronze at the 2009 DMA Awards.

St Dunstan's

TDA

THE TEAM

Jamie Taylor, Paula Lipscombe, David Burrows, Dan Buxton, Simon Coultard, Glen Marsden.

WHAT IS WONDERFUL ABOUT THIS WORK?

We repositioned this charity from an old-fashioned relic to new relevance, recruiting 93,353 new supporters. Cold mailing response was 50% above target. Door drop ROI was double target. Inserts response was 50% above target.

OBJECTIVES

To drive down recruitment costs down and improve ROI. Cold mail: to beat control and achieve a response of 0.8% and ROI of 0.4. Doordrop: to achieve a response of 0.3% and ROI of 0.4. Inserts: to achieve a response of 0.2%...

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