St Dunstan's
TDA
THE TEAM
Jamie Taylor, Paula Lipscombe, David Burrows, Dan Buxton, Simon Coultard, Glen Marsden.
WHAT IS WONDERFUL ABOUT THIS WORK?
We repositioned this charity from an old-fashioned relic to new relevance, recruiting 93,353 new supporters. Cold mailing response was 50% above target. Door drop ROI was double target. Inserts response was 50% above target.
OBJECTIVES
To drive down recruitment costs down and improve ROI. Cold mail: to beat control and achieve a response of 0.8% and ROI of 0.4. Doordrop: to achieve a response of 0.3% and ROI of 0.4. Inserts: to achieve a response of 0.2%...