COI/Department of Health
Partners Andrew Aldridge
THE TEAM
Paul Snoxell, Andy Todd, Carole Eppleston, Helen Sharp, Kate Waters, Bethan Williams, Elisabeth Smith, Hanisha Kotecha, Matt Olanda.Other contributors: Thing, Fuel data strategies, Agency Republic-Online.
WHAT IS WONDERFUL ABOUT THIS WORK?
Despite years of communication, many smokers reject NHS help. We made a brave shift away from rational claims. This decreased CPR by a third, equating to 23,725 incremental responses and 1074 successful quits over a year, and saving the NHS around £7.7 million: an ROI of 10:1.
OBJECTIVES
To generate leads for the NHS by increasing the appeal of...