COI/Department of Health
Carlson Marketing
THE TEAM
Piggy Lines, Nigel Holmes, David Kerrigan, Danielle Tillett, Andy Gorton, Annlouise Cawley, Robert Wadman, Roy Barker, Jenny Haselden, Claire Morris.
WHAT IS WONDERFUL ABOUT THIS WORK?
How do you talk to parents with kids at most risk of obesity when they're probably the cause? The key measure was questionnaire completion, for which we achieved 153% of the target.
OBJECTIVES
To achieve 8,500 completed 'How are the kids?' questionnaires, provide information on eight behavioural changes and help personalise the issue to the target audience.
STRATEGY AND TARGETING
We know that if we do nothing,...