Save the Children

This case study discusses a press campaign for UK charity Save the Children, which won a bronze at the 2009 DMA Awards.

Save the Children

Save the Children

THE TEAM

Joe Barrell, Rebecca Walton, Mark Whatham, Rachel Palmer, Jeremie Bodin, Susan Davidson, Marian Rose, Solitaire Morton.Other contributors: Carat – Media agency, Incentivated – Mobile technology provider, Pell & Bales – Telemarketing bureau, GoGen – Telemarketing bureau.

WHAT IS WONDERFUL ABOUT THIS WORK?

Following the escalation of the Gaza crisis, we used high impact advertising to pressure the Government to push for a ceasefire. 12 inserts resulted in 183,000 text responses. Over 10 weeks we spoke to over 90,000 people, converting 9.3% with an average annual gift of £83 and ROI...

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