Motability Operations

This case study looks into BEC & TUG's work for Motability Operations, which aimed to facilitate customer access to an online guide, providing information for the disabled.

Motability Operations

BEC & TUG

THE TEAM

Nick Beck, Ollie Vaughan, Vicky Gale, David Brooks.

WHAT IS WONDERFUL ABOUT THIS WORK?

Our detailed and targeted campaign to provide consumers with online access to the Rough Guide to Accessible Britain achieved an impressive conversion rate of 17.33%. CPA was reduced from £18.37 to £1.52 (a 91% reduction) and conversion improved from 4.2% to 17.33% year on year.

OBJECTIVES

To ensure requests are captured when conversion rates are at their highest by increasing budgets during press ads. Deliver leads at a CPA below £3 and maintain conversion rates above 13%.

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