Bupa

This case study discusses a direct marketing campaign from agency Cordscom & Mint and Bupa, a UK-based private healthcare provider.

Bupa

Cordscom & Mint

THE TEAM

Cordell Burke, Simon Kershaw, Martin Cox, Howard Luke, David Hough, Michelle Nicholas, Alex Perry, Michael Cook.Other contributors: Rapid Response, The Black Hole, APB, Fresh Media Group, India's Inc.

WHAT IS WONDERFUL ABOUT THIS WORK?

We took a failing business and created double-digit attendance figures by understanding people and allaying fears about spending in a recession. Cost per call was £20, call volumes were 50% above annual plan and attendance figures went from -63% to +23%. Cancellations were reduced by 50%.

OBJECTIVES

To create more phone calls and generate £13.6 million in revenue....

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