Ford of Europe
Wunderman
THE TEAM
Richard Last, Dave Harris, Inger Nordby, Sarah Lacy, Damien Knowles, Nick Hearne, Nick Boettcher, Alistair Ward, Anthony Delany, Martin Shuttleworth.Other contributor: Socialight – Content partner.
WHAT IS WONDERFUL ABOUT THIS WORK?
We needed notoriously cynical 20-somethings to consider the new Ford Ka. We built on their desire to seek out cool things that others overlook. Over 1.2 million people have visited the site, with over 150,000 registrations for a test drive, brochure or email and Ka configurations.
OBJECTIVES
To help 20 to 30-year-olds and 'young at hearts' think a mass market manufacturer...