Ford of Europe

This Wunderman campaign, for Ford of Europe, promoted the automaker's Ka range to a twentysomething audience, and won silver for best launch campaign at the 2009 DMA Awards.

Ford of Europe

Wunderman

THE TEAM

Richard Last, Dave Harris, Inger Nordby, Sarah Lacy, Damien Knowles, Nick Hearne, Nick Boettcher, Alistair Ward, Anthony Delany, Martin Shuttleworth.Other contributor: Socialight – Content partner.

WHAT IS WONDERFUL ABOUT THIS WORK?

We needed notoriously cynical 20-somethings to consider the new Ford Ka. We built on their desire to seek out cool things that others overlook. Over 1.2 million people have visited the site, with over 150,000 registrations for a test drive, brochure or email and Ka configurations.

OBJECTIVES

To help 20 to 30-year-olds and 'young at hearts' think a mass market manufacturer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands