Hitachi Capital
Base One
THE TEAM
Gifford Morley-Fletcher, Mathias Ahlgren, Rebecca Scott.
WHAT IS WONDERFUL ABOUT THIS WORK?
Hitachi Capital Invoice Finance opted to dedicate their whole marketing budget to online lead generation. We saw a 400% increase in clicks and 3,000% increase in CTR for PPC, 123% increase in leads and 47% increase in lead to deal conversion. CPL decreased by 30% and cost per sale by 60%.
OBJECTIVES
To establish a search presence. To increase traffic to the site, and hit monthly and yearly targets for lead and deal generation using online channels.
STRATEGY AND TARGETING
HCIF's audience...