SoundEffects UK
Tangible
THE TEAM
Ian Atkinson, Ed Swarbrick, Vanessa Storry.Other contributors: Typecraft – Production, Brightsource – Production.
WHAT IS WONDERFUL ABOUT THIS WORK?
An Englishman's home is his castle – and he doesn't want the walls breached by noise from next door.
We sent a noisy direct mail pack to 1,000 of the best prospects and got a response rate of 1.76%.The ROI is currently 3.2:1, and may rise further.
OBJECTIVES
To capitalise on the real growth in homeowners choosing to 'improve not move' during the housing market downturn.
STRATEGY AND TARGETING
Historically, SoundEffects UK has specialised...