Greenbee

Greenbee had seen growth stagnate. John Lewis customers were no longer responding keenly to communications.

Greenbee

Partners Andrews Aldridge

THE TEAM

Andy Todd, Paul Snoxell, Max Canning, Pascale Sulliger, Keerthy Degun, Sarah Talbot, Richard Dunn, Paul Walton, Stephen Timms.Other contributor: Opticomm Media – Media planning agency.

WHAT IS WONDERFUL ABOUT THIS WORK?

Greenbee had seen growth stagnate; John Lewis customers were no longer responding keenly to communications. We created an integrated campaign centred on exceptional service. Over three months we broke records for quotes, sales and commission. Overall sales were up 70% YoY.

OBJECTIVES

To prove marketing outside of the store and database could deliver growth cost effectively within a three-year ROI period....

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