Kern
Wunderman
THE TEAM
James Nester – Creative Head
Chris Lawson – Creative Head
David Harris – Executive Creative Director
Piet Johnson – Photographer
Ivan Pinto – Web Designer
Kevan Ansell – Designer
WHAT IS WONDERFUL ABOUT THIS WORK?
We needed to dramatise the extraordinary precision of Kern products with a small budget. Results proved a creative idea has a precise value: a 24% response rate, 167 leads and four signed resellers.
OBJECTIVES
To dramatise the extraordinary precision of Kern's products with a DM pack that generates leads and starts compelling conversations between customers,...