Danone Waters UK
The FDS Group of Companies
THE TEAM
Nigel Cruttenden
Alison Cutler
Roger Elcock
Karen Battrick
Laura Olsen
Robert Tiley
Debbie White
WHAT IS WONDERFUL ABOUT THIS WORK?
Our targeting and training increased Danone's share of soft drinks sales within Multi Site Operator stores from 2% to over 10% immediately. Sales increased by 280%. We delivered a return of £3.56 for every £1 spent.
OBJECTIVES
To increase sales of Danone Waters brands in Multi Site Operator stores, build stronger relationships with larger customers in the independent and convenience channel and demonstrate a signification ROI to account managers and...