Danone Waters UK

Food giant, Danone, wanted to increase UK sales of Danone Waters brands in multi-site operator stores, build stronger relationships with larger customers in the independent and convenience channel and demonstrate a signification ROI to account managers and store-group owners.

Danone Waters UK

The FDS Group of Companies

THE TEAM

Nigel Cruttenden

Alison Cutler

Roger Elcock

Karen Battrick

Laura Olsen

Robert Tiley

Debbie White

WHAT IS WONDERFUL ABOUT THIS WORK?

Our targeting and training increased Danone's share of soft drinks sales within Multi Site Operator stores from 2% to over 10% immediately. Sales increased by 280%. We delivered a return of £3.56 for every £1 spent.

OBJECTIVES

To increase sales of Danone Waters brands in Multi Site Operator stores, build stronger relationships with larger customers in the independent and convenience channel and demonstrate a signification ROI to account managers and...

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