Zurich Financial Services
Publicis Dialog
THE TEAM
David Prideaux
Andrew Smith
Craig Hawkes
Mark Buckingham
Ian Sweeney
Jennifer Phillips
OTHER CONTRIBUTORS
Zed
OgilvyOne
Not To Scale
Rufus Leonard
WHAT IS WONDERFUL ABOUT THIS WORK?
There are 100+ players in UK car insurance, spending £329 million on advertising every year. But we saw an opportunity to build on Zurich's reputation for quality and challenge people's perceptions on price. We generated record sales, achieving 114% of plan.
OBJECTIVES
To launch Zurich Connect in the UK and support key local markets across Europe. Achieve a sales target of 147,000. Increase prompted awareness and...