Carphone Warehouse

The Carphone Warehouse wanted to position itself as a forward-thinking brand while showcasing its latest mobile technologies.

Carphone Warehouse

Chi&Partners

THE TEAM

Warren Moore

Thiago de Moraes

Nick Howarth

Camilla Knight

Neil Goodlad

Enyi Nwosu

Tom Skinner

Rick Standley

Angus Wardlaw

Alexei Berwitz

WHAT IS WONDERFUL ABOUT THIS WORK?

We built on the success of The Carphone Warehouse's 2007 X Factor sponsorship with a new audition site where viewers could create their own animated performance. Engagement increased, with a 400% rise in auditions YOY and 53,000 visitors who judged 135,000 performances.

OBJECTIVES

To position The Carphone Warehouse as a forward-thinking brand while showcasing their latest mobile technologies. Engage with younger audiences and increase consideration versus competitors.

STRATEGY...

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