Socialising Insight to Drive Corporate Collaboration: What happens when brands start co-creating among themselves as well as with consumers
Brendan BolgerSense Worldwide
Claire O'ConnerInsights and Innovation, Discovery Networks EMEA
The Collaborative Knowledge Partner Programme (CKPP) is a pilot project led by Sense Worldwide for Discovery Channel in collaboration with NESTA involving the sharing by complimentary brands of a major piece of foundational research on a web2.0 knowledge insight platform.
The project is currently ongoing; initial findings were not available for the conference paper deadline but we will be able to share our approach, first outputs and learnings in...