MT Rainey's classic texts: Coping With the Post-Advertising Age (by Philip Gould)

MT Rainey

'Coping With the Post-Advertising Age' by Philip Gould provides an interesting reference point as we head into what has been dubbed Britain's first digital election.

MT Rainey's classic texts: Coping With the Post-Advertising Age - Philip Gould

Read Philip Gould's Coping With the Post-Advertising Age, Market Leader, 2006

INTRODUCED BY MT RAINEY

As we head into what has been dubbed Britain's first digital election I thought it might be amusing to reflect on what advertising planner-turned-political pollster Philip Gould had to say in 2006. In his piece for Market Leader called Coping with the post-advertisingage, he offers lessons from politics, and specifically electioneering, for the changing world of advertising and marketing. Certainly, this was well into the...

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