Sponsorship: Digital makes the brand connection

Charlie Dundas

Digital media can be used with sponsorship to help users engage with the brand. Display advertising in 'new' media is now well established, and specialist agencies have sprung up to provide support in this area.

Digital makes the brand connection

Charlie Dundas

Digital media is the activation that gets users to engage with the brand to get more out of the sponsorship, as German energy provider E.ON demonstrated with its successful online association with the FA Cup

Digital media can no longer be considered 'new' media. Display advertising is now well established and the majority of brands will include at least a basic use of digital media in their marketing communications.

Specialist digital agencies have sprung up to provide brands with support in this area and existing communications agencies of all types continue to build...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands