Sunchips: Becoming a Pre-eminent Green Brand

In 2008, SunChips embarked on an ambitious plan to reposition itself as “the pre-eminent green snack".

Sunchips: Becoming a Pre-eminent Green Brand

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):April 2008 – June 2009.
Start of Advertising/Communication Effort:April 1,2008.
Base Period for Comparison:April 2007 – March 2008.

a) Synopsis of the Case

This is the story of the transformation of SunChips from a healthy snack into a leading green brand. It is about a brand facing competitive threats and changing social attitudes, and responding in a way that carves out a whole new leadership position. It is also the story of a small Canadian agency leading a major initiative for a large US client....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands