Recycle Me.org campaign
EXECUTIVE SUMMARY
Results Period (Consecutive Months): | April 2009 – July 2009 |
Start of Advertising/Communication Effort: | April 20, 2009 |
Base Period for Comparison: | April 2008 – July 2008 |
a) Synopsis of the Case
“Talking about death now is like asking me in grade 5 what I'm going to do in college.” – 20 year-old female
When we're young, we believe we're invincible. We live life day-to-day, concerned about finding summer jobs, dating, which college or university we will attend and which career path to choose. With so much life to think about, there's little time devoted...