David M. Boush, Marian Friestad and Peter Wright - Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self Protection

Gavin Jack

In this book review, Gavin Jack relates that the fundamental premise of the book is that deception is 'a central and inevitable part of marketplace interactions between marketers and consumers'.

Book Review – Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

David M. Boush, Marian Friestad and Peter Wright, 2009

Routledge, £34.95 (Hardback), £19.95 (Paperback)

The fundamental premise of this book is that deception is ‘a central and inevitable part of marketplace interactions between marketers and consumers’ (p. 3). Deception in its myriad forms – the artful omission, the provision of incomplete or misleading comparative frames, the careful choice of words, and so on – has been a facet of marketplaces, and of marketing communications, whenever and wherever these...

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