How to avoid the most interesting trends of 2010

Following the latest fashions isn’t enough to boost a brand. What needs to be understood is what the consumer really wants in each individual category.

How to avoid the most interesting trends of 2010

Robert Passikoff

There is little doubt that marketers tend to be trend conscious. It's even fair to say they tend to be trend driven. But the question remains, what role should trends play in the creation of a brand or marketing strategy? How do they support, or interfere with branding efforts?

Let's examine a few trends recently predicted:

  • more companies will be moving with the culture

  • consumer identities will be tied more closely to technology

  • luxury and what it stands for will remain in flux

  • winning brands will innovate and differentiate...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands