Group M's Goldstein: Metrics Key to Performance and Respect

Geoffrey Precourt

The 4A's Leadership conference, Transformation 2010, began with Marc Goldstein, ceo of Group M and chair of the 4A's' Media Policy Committee.

Group M's Goldstein: Metrics Key to Performance and Respect

Geoffrey Precourt Warc

Marc Goldstein, ceo, Group M / chairman, 4A's Media Policy Committee. (photo: AAAA conferences)

In an advertising-agency business regularly challenged by sweeping changes in technology and a new focus on consumer drivers, there are still some constants in client dynamics:

"How do we balance the goals of the brand manager who is looking to build brand value, increase sales, differentiate messaging and brand values from the competition, and drive their business from those in the brand manager's own company who are seeking to reduce...

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