PR is good for your health
Tim Burns, Test Research, outlines how PR made a difference for the National Health Service
Tim Burns
Editorial coverage in the media can benefit your brand, or it can harm your brand, but it cannot be ignored. Indeed, for many organisations, it can be the only medium available to promote their messages.
One of the most successful practitioners of the art of media 'spin' is the Virgin Group. Virgin has gained, and occasionally suffered, from the publicity flair of its founder. We first measured the power of the Virgin publicity machine back in 1996,...