From Prime Time to My Time - Measuring television audiences

The focus of this chapter of From Prime Time To My Time is television, often the first communications channel a mass marketer thinks of when planning to launch a new brand or support an existing one.

From Prime Time To My Time Measuring television audiences

Andrew Green

Contents

  1. Introduction
  2. Measuring print audiences
  3. Measuring Out of Home audiences
  4. Measuring radio audiences
  5. Measuring television audiences
  6. Measuring internet audiences
  7. Measuring mobile media
  8. Integrating media audience measurement

Introduction

Television? The word is half Greek and half Latin. No good will come of this device.

C.P. Scott, editor, Manchester Guardian, 1936

Not long after its first appearance in the 1930s, television was to become the dominant mass medium in the minds of most major marketers and the principal leisure activity for most consumers, first in the United...

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