From Prime Time To My Time Measuring television audiences
Andrew Green
Contents
- Introduction
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Introduction
Television? The word is half Greek and half Latin. No good will come of this device.
C.P. Scott, editor, Manchester Guardian, 1936
Not long after its first appearance in the 1930s, television was to become the dominant mass medium in the minds of most major marketers and the principal leisure activity for most consumers, first in the United...