From Prime Time to My Time - Introduction

In the introduction to From Prime Time To My Time, Andrew Green poses the question of how research companies know how many people watch a television programme or read a newspaper.

From Prime Time To My Time Introduction

Andrew Green

Contents

  1. Introduction
  2. Measuring print audiences
  3. Measuring Out of Home audiences
  4. Measuring radio audiences
  5. Measuring television audiences
  6. Measuring internet audiences
  7. Measuring mobile media
  8. Integrating media audience measurement

Media research is not designed to find out the truth. It is a treaty between interested parties.

Rodney Harris, Media director of UK agency DMB&B in the 1980s

How many people watched the World Cup Final in 2006?

How do we know how many people watch a television programme or read a newspaper? Sometimes we read about it or hear about it in...

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