From Prime Time To My Time Introduction
Andrew Green
Contents
- Introduction
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Media research is not designed to find out the truth. It is a treaty between interested parties.
Rodney Harris, Media director of UK agency DMB&B in the 1980s
How many people watched the World Cup Final in 2006?
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