The Significance of Advertising

In this 1960 speech in the U.S., William A Marsteller, chairman of Marsteller Inc, discusses the history of advertising, and how the proliferation of marketing messages have benefitted the economic system as a whole.

The Significance of Advertising

William MarstellerMarstel1er Inc.

I accepted this invitation to talk to you for two reasons. First of all, it is an opportunity and a challenge to meet with a group who are articulate leaders today, and who will without question supply leaders of tomorrow who will shape the thinking of others in businesses and communities all over. The second reason I accepted is that it would force me to do something I have wanted to do for a long time: to try to put into sequence my accumulating opinions about the significance and values and responsibilities...

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