A Lesson In Business From Janis Joplin and the Cowardly Lion
Jerry Della FeminaDella Femina, Travisano & Partners
“Freedom's just another word for nothin' left to lose” sums up how Mr. Della Femina feels about courage and freedom from fear. If a person is free from fear he can be the Man of Courage needed by companies today to fight the “Abominable No-Man.” The scourge of good advertising, the No-Man rejects new ideas and ads out of fear, not reason. Mr. Della Femina exhorts all business people to be courageous.
Welcome to a truly historic occasion: the first speech...