A Lesson In Business From Janis Joplin and the Cowardly Lion

Jerry Della Femina highlights the importance of courage in creating good ads in this 1976 speech to the ANA.

A Lesson In Business From Janis Joplin and the Cowardly Lion

Jerry Della FeminaDella Femina, Travisano & Partners

“Freedom's just another word for nothin' left to lose” sums up how Mr. Della Femina feels about courage and freedom from fear. If a person is free from fear he can be the Man of Courage needed by companies today to fight the “Abominable No-Man.” The scourge of good advertising, the No-Man rejects new ideas and ads out of fear, not reason. Mr. Della Femina exhorts all business people to be courageous.

Welcome to a truly historic occasion: the first speech...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands