The Future of Advertising

Edwin Artzt

In this 1994 4A's (the American Association of Advertising Agencies) annual conference speech, Edwin L Artzt, P&G chairman and ceo, argues that the rise of premium TV services such as VOD offers both a threat and opportunity to advertisers.

The Future of Advertising

Edwin ArtztThe Procter & Gamble

Thanks, Roy (Bostock), I'm honored to be here.

My first job, before joining P&G 41 years ago, was as an apprentice account manager in a Los Angeles advertising agency. If my first boss and mentor, Grace Glasser, were alive and here today, she would be as proud as I am – and she would probably be saying, “Get to the point, Ed. We have work to do.”

So, here's my point: the advertising business may be heading for trouble – or it may be heading for a new age of...

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