The Economist - The Power to Influence

For nearly 5 years, The Economist had not invested in brand advertising and in these 5 years Asia had undergone staggering changes, which the publication had not kept up with.

The Economist - The Power to Influence

Campaign Summary

This campaign demonstrates how The Economist was able to distil its marketing challenge, use the right consumer insights and creative solutions to deliver a strategic campaign through integrated media to influence consumer perception of the brand.

The campaign not only over achieved all success measurements; it has also delivered enduring results that has strengthened the brands premium positioning in the Hong Kong market.

Marketing Challenge and Objective

For nearly 5 years, The Economist had not invested in brand advertising and in these 5 years Asia had undergone staggering changes. These changes...

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