The Economist - Sudoku
Campaign Summary
In today's techno-savvy world, how do you brand The Economist as the most relevant source of answers – and at the same time, use innovative technology to get subscriptions?
We developed a Sudoku mobile game. At the time, Sudoku was the hottest game among problem-solvers and globetrotters.
This campaign included:
- A Sudoku mobile game (versions for all popular phone models)
- An online banner that lets you directly download the game to your phone
- A WAP site that lets you download the game and subscribe to The Economist
- A...