The Economist - Sudoku

In a techno-savvy world, The Economist's challenge was to present itself as the most relevant source of answers and at the same time use innovative technology to get subscriptions.

The Economist - Sudoku

Campaign Summary

In today's techno-savvy world, how do you brand The Economist as the most relevant source of answers – and at the same time, use innovative technology to get subscriptions?

We developed a Sudoku mobile game. At the time, Sudoku was the hottest game among problem-solvers and globetrotters.

This campaign included:

  • A Sudoku mobile game (versions for all popular phone models)
  • An online banner that lets you directly download the game to your phone
  • A WAP site that lets you download the game and subscribe to The Economist
  • A...

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