The Evolution of E-mail
Ellen Neuborne
Reaching and engaging customers through their inboxes is becoming a tactic of choice for many marketers
A Chinese philosopher once said a journey of 1,000 miles begins with a single step. In today's marketing climate, a journey begins with an e-mail.
As marketers attempt to create long-term relationships with customers, many are turning to e-mail as the tactic of choice. Even as Web 2.0 advances steal the spotlight, e-mail, prized in the current market for endurance rather than for speed, remains a workhorse for many companies. “E-mail marketing has become the cornerstone of relationships,”...