Speed Read - The Art of the Idea
This Speed Read was originally published in the Admap - February 2010 issue.
John Hunt's book describes the process for creating the most imaginative ideas through a series of 20 real-life observations
As the title suggests, the book is, of course, about ideas. Not advertising ideas, or even communication ideas, necessarily, but ideas in general – the people who have them and the people who don't, the best conditions for having them and the times when they fail to materialise, or die quickly when they do.
The writer...