Looking Up - Get in Sync with Federal Stimulus Programs Soon to Come

This article urges marketers to react to government reforms. In his first speech as U.S.

Get in Sync with Federal Stimulus Programs Soon to Come

At midnight (EST) on November 4, Barack Obama addressed the nation for the first time as President-elect. He spoke repeatedly of hope, change and unity—the themes of his campaign—as he quoted Lincoln and made recognizable allusions to the ideas and speeches of both FDR and JFK. But his words soared highest when he twice echoed the rhetorical phrasings of Dr. Martin Luther King, Jr. From Dr. King's affirmation on the steps of the Alabama State Capitol Building in 1965 that “the arc of the moral universe is long, but it...

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