Pinpointing Political Passions

This 2008 article discusses how marketers can leverage the "zeal" of the Young Politco cohort, here characterised as U.S.

Pinpointing Political Passions

Throughout the presidential primaries, politically minded young Americans have shown up in record numbers this election season to demonstrate their passion at the polls. In fact, the turnout among 18- to 29-year-olds for the first of the 2008 caucuses in Iowa was more than triple that of the 2000 and 2004 Iowa caucuses.(1)The turnout alone is impressive, but young voters are also doing their part to get the scoop on the candidates and the issues. Whether from the debates, magazines or their Facebook accounts, they're engaged long before they ever enter the polling station. This...

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