Women Winning—On and Off the Court
With basketball fans filling in their March Madness brackets this week, this creates an occasion to think about a large group of overlooked consumers who share a passion for sports and offer a significant opportunity to marketers: female sports fans. While women aren't a majority of the total sports-watching audience, more than 45 million watch NFL games every weekend(1), and an estimated 46% of the NBA's fan base is women.(2)This week's MONITOR Minute looks at female sports fans and the opportunities for marketers to tap into the attitudes of these...