The Speed of Now

This article discusses the influence of the internet on concepts of time. The growth of the importance of the online space, especially the mobile web, is seen as accellerating consumers' expectations, as can be seen in phrases such as "instant message", "live blogging" and "real-time access" entering the common parlance.

The Speed of Now

Not too long ago, the Internet introduced the world to the idea of life at warp speed. Today we've accelerated from overdrive to hyperdrive, along the way learning how to get what we want when we want it. Consumer expectations about how much time things shouldtake have been recalibrated ever-lower, both online and offline. We can share photos with scores of friends instantly, get our credit approved in the blink of an eye and take our temperatures with a thermometer in a mere second. Even our vocabulary today reflects our impatience with the notion...

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