Looking Up - Hope Against Hope

The article advises marketers on how to capitalise on a "bear market bounce" in the economy. A bigger market share can be captured by increasing investment during a brief period of expansion in a broader economic downturn.

Looking Up – Hope Against Hope

J.Walker SmithYankelovich MONITOR®

Much of the talk lately is of a bear-market bounce. We're being warned that what look like signs of recovery are really just false signals and that, in fact, we're in for another downward slide.

The New York Times recently publisheda round-up of economists' thoughts on the recent flurry of positive economic news (or the so-called “green shoots” anticipated by Fed Chairman Ben Bernanke in his “60 Minutes” interview on March 15). University of Oregon economics professor Mark Thoma expressed the cautious concern that this is nothing...

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