Addressing the Changing "Brand" Landscape and the Rise of Private-Label or Store-Brand Goods

This article looks into the increased popularity of private-label branded goods in the US. The economic downturn, which has squeezed household budgets, is seen as the main factor behind this trend, as private-label goods tend to cost less.

Addressing the Changing “Brand” Landscape and the Rise of Private-Label or Store-Brand Goods

As family budgets tighten and the thrift mindset becomes more entrenched, a rising interest in store-brand or private-label items threatens market share among nationally known brands. In fact, according to The Futures Company's recently released Dollars & Consumer Sense 2009 study, 77% of American consumers purchased more generic or store-brand products this year instead of the nationally known brands they usually use, a behavior that translated into $81 billion in sales for private-label goods in 2008(1). This week's MONITOR Minute looks at the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands