Don't You (Forget About Me) - Marketing to Generation X

Based on survey data, this brief article examines some of the differences between Generation Xers and other generations (older Boomers and younger Millennials) and explains how and why marketers should consider catering to this 57-million strong cohort.

Don't You (Forget About Me) – Marketing to Generation X

If you're between the ages of 31 and 44, go ahead and admit it—when you hear the classic hit “Don't You (Forget About Me)” from the 1985 Breakfast Clubsoundtrack, you're immediately taken back to those days of teenage angst when you wondered if anyone out there really understood you and what mattered to you. And in some respects, it's what the members of Generation X feel even today. Sandwiched between the 77-million-strong Baby Boom generation and the new heartthrobs of the marketing world—the 64-million-strong Millennial generation between the...

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