Product Placement in a Marketing-Resistant World

This brief article uses survey data to address the role of product placement in a marketing-resistant world in which consumers increasingly avoid advertising.

Product Placement in a Marketing-Resistant World

In March, London's Culture Secretary blocked product placement in the U.K., citing concerns over the blurring of editorial and advertising content.(1) On the other side of the pond, decreased ad budgets and increased “DVR-ing” have product placements in TV shows, movies and video games looking better than ever to many marketing execs. And while product placement produces high recall,(2) it can also produce a fairly significant level of annoyance among the viewing audience. This week's MONITOR Minute looks at the role of product placement in a marketing-resistant world.

MARKETING-RESISTANCE ACTIVITIES...

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