Going Green

An assessment of U.S. consumer attitudes to "green" issues, including detailed findings for product categories (food, cleaning, personal care, home products, automobiles).

Going Green

INTRODUCTION & BACKGROUND

Going Green Visual Images Research Partnership with Getty Images

Yankelovich and Getty Images—the world's leading creator and distributor of visual content—have joined together in partnership to bring visual imagery to the forefront of consumer research. Through this partnership, Yankelovich and Getty Images are developing new ways to understand and leverage consumer trends through a deeper understanding of the power and passion evoked by visual imagery.

The Going GreenMONITOR Perspective examines the state of the current green movement as it affects the marketplace, including key insights into the environmental imagery used in marketing...

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