Media world

Peter Fiddick

Commercial radio's improvement to a share of display advertising revenue above 5% represents a genuine advance which may well now continue.

Media world

Radio makes waves

Peter Fiddick

In many markets in the world, notably the US, but others in every continent, there would probably be some mystification at the way British commercial radio owners are celebrating their position at the start of 1999. What's so special, non-Brit operators might well ask, in the entire medium managing to get its share of the national display advertising revenue above 5%?

Yet it is, in truth, something of a milestone. The contrast needs to be made, not with markets in which radio looks to take a slice of the cake twice that size,...

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