Beiersdorf AG (Beauty and cosmetics)

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the German manufacturer of leading beauty brands, including Nivea and Eucerin.
  • With a greater focus on consumers, Beiersdorf is leveraging the full potential of artificial intelligence, digitalisation and personalisation to further accelerate the digital transformation of its business.
  • Sustainability continues to be at the forefront for Beiersdorf with initiatives in the areas of climate change, forests and water security resulting in environmentally friendly product innovations that help premiumise its offerings.
  • Even though fiscal 2023 will continue to be characterised by a great deal of uncertainty, Beiersdorf plans to expand its presence in new markets.
  • With its Chantecaille brand, Beiersdorf aims to further accelerate its growth in the prestige cosmetics segment in...

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