Y Reports - 10 Things You Need to Know About Echoes

This report uses data from the Yankelovich MONITOR to describe the generation of U.S. consumers known as Echo Boomers who were aged between 16 and 26 in 2005/2006.

Y Reports - 10 Things You Need to Know About Echoes

INTRODUCTION

This report is one in part of a new series of 10 Things Reports leveraging the insights provided by the Yankelovich MONITOR, identifying the new opportunities to market to young adult Echo Boomers (age 16–26 in the 2005/2006 MONITOR, and who turned 27 in 2006). We hope this will highlight in a new and dynamic ways of connecting with their attitudes and evolving marketplace needs.

The Yankelovich MONITOR is the longest-running tracking study of Americans' attitudes, values, lifestyles, and behaviors. This content is available exclusively to Premium Sponsors...

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