Y Reports - 10 Things You Need To Know About Hispanics

This U.S. report is based on the Yankelovich Multicultural Marketing Study 2005 and the attitudes, values, lifestyles, and marketplace behaviors of Hispanic consumers.

Y Reports - 10 Things You Need To Know About Hispanics

INTRODUCTION

  • This report is one in part of a series of new 10 Things Reports leveraging the insights from the 2005 Yankelovich MONITOR Multicultural Marketing Study, identifying the new opportunities to market to Hispanics by connecting with their new attitudes and evolving marketplace needs.

  • The Multicultural Marketing Study, developed in collaboration with Burrell Communications and Dr. Felipe Korzenny, Professor and Director of the Center for the Study of Hispanic marketing Communications at Florida State University, is in its second year of providing marketers with the first comparative look at...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands