Y Reports - 10 Things You Need to Know About African Americans

This U.S. report is based on the Yankelovich Multicultural Marketing Study 2006 and the attitudes, values, lifestyles, and marketplace behaviors of African-American consumers.

Y Reports - 10 Things You Need to Know About African Americans

INTRODUCTION

This report is one in a series of 10 Things Reports offering insights from Yankelovich on the new marketplace opportunities among African Americans. This 10 Things Report provides a glimpse into the 2006 Yankelovich MONITOR Multicultural Marketing Study, a comparative examination of the attitudes, values, lifestyles, and marketplace behaviors of African Americans, Hispanics and Non-Hispanic Whites.

This 10 Things Report is available exclusively to Premium Sponsors of the Yankelovich MONITOR. These reports are intended to provide our clients with meaningful insights into a consumer target group in...

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