Y Reports - 10 Things About African Americans

African Americans represent the largest minority racial group in the United States, with a buying power projected to reach $1.1 trillion by 2012.

Y Reports - 10 Things About African Americans

INTRODUCTION: 10 THINGS ABOUT AFRICAN AMERICANS

This report is one in a series of “10 Things” reports that leverage insights from the 2007/2008 Yankelovich MONITOR® Multicultural Marketing Study (MMS). It identifies new opportunities for marketing to African Americans by connecting with their attitudes and meeting their evolving marketplace needs.

The annual MMS, developed in collaboration with Burrell Communications and Dr. Felipe Korzenny, Professor and Director of the Center for Hispanic Marketing Communications at Florida State University, is in its fourth year of providing marketers with a comparative and contrasting look at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands