Y Reports - 10 Things About African Americans
INTRODUCTION: 10 THINGS ABOUT AFRICAN AMERICANS
This report is one in a series of “10 Things” reports that leverage insights from the 2007/2008 Yankelovich MONITOR® Multicultural Marketing Study (MMS). It identifies new opportunities for marketing to African Americans by connecting with their attitudes and meeting their evolving marketplace needs.
The annual MMS, developed in collaboration with Burrell Communications and Dr. Felipe Korzenny, Professor and Director of the Center for Hispanic Marketing Communications at Florida State University, is in its fourth year of providing marketers with a comparative and contrasting look at...