All Bar One – Vino Voyage: Wines to match your mood
Print Consumer
EXECUTIVE SUMMARY
This is a paper about how the original continental brasserie-style chain of city bars used design to create a way of selling wine that had never been seen before.
it is about taking a fundamental insight into human nature and designing around it a way of selling wines not by provenance or grape type, but by mood and emotion.
It shows how this approach to design significantly increased the value of wine sold, and how this increase was...